This Privacy Policy is applicable to any personal information, which is given by You to Us ("User Information") via this web site. This Policy is devised to help you feel more confident about the privacy and security of your personal details.

"You" shall mean you, the user of the Site. "We/Us" means Ethical Diamonds Limited "Users" means the users of the Site collectively and/or individually as the context allows.

We process personal data only in strict compliance with the Data Protection Act 1998 and associated legislation.

Data Collection

When using the Site and its services You may encounter areas where You may be asked to enter User Information. Such User Information will be used in accordance with this Privacy Policy and for the purposes for which it was collected, for any other purposes specified at the collection point.

How We May Use Your Data

By entering Your User Information via this Site You accept that we may retain Your User Information and that it may be held by Us or any third party company which processes it on Our behalf. We shall be entitled to use Your User Information for the following purposes:

1. market research, including statistical analysis of user behaviour.
2. in order to enable Us to comply with any requirements imposed on Us by law or court order; and
3. in order to send You periodic communications (this may be by SMS or e-mail), about features, products and services, events and special offers related to our similar products and services.

Please also note that we do not disclose Your User Information to third parties to enable them to send You direct marketing.

Cookies

You should be aware that by using the site, information and data may be automatically collected through the use of Cookies. "Cookies" are small text files that store basic information that a web site can use to recognise repeat site visits and, as an example, recall your name if this has been previously supplied. We may use this information to observe your internet use and to compile data in order to improve the Site, target the advertising and assess general effectiveness of such advertising.

Cookies do not attach to Your system or damage Your files.

Security and Data Retention Security is very important to Us. Secure Socket Layer ("SSL") encryption technology is used for protection of information in transit for any sensitive transactions such as payments. Additional security procedures are in place to protect the confidentiality, integrity and availability of Your User Information.

We will comply with all relevant Data Protection legislation in relation to the period for which We retain your User information.